Eated was born out of a real-life journey, blending expertise in nutrition and technology

Co-founder Iryna Astaficheva, a certified health and nutrition coach, had a vision: to make healthy eating accessible, enjoyable, and free from the guilt of calorie counting. This idea struck one night at 2 AM, and despite initial skepticism, her husband Ray, a seasoned product manager, soon realized the transformative potential of this concept.

Their shared goal? To create an app that focuses on mindful eating, helping users build sustainable habits through intuitive guidance and personalized tools. Unlike most nutrition apps, Eated doesn’t rely on rigid calorie counting or harsh restrictions—it’s a holistic approach aimed at promoting lasting wellness.

The journey hasn’t been without challenges. As Ukrainians, the couple had to pause development due to the war, but their resilience and passion brought them back stronger. Today, Eated stands as a user-friendly app that prioritizes balance, design excellence, and innovation, offering both free and premium features that cater to modern health-conscious individuals and families.

What sets Eated apart is its authenticity. It’s a product of personal experience, compassion, and genuine care, rather than just another tech-driven business. Ray’s own transformation, guided by Irene’s expertise, fuels the mission behind the app—ensuring that no user feels isolated or unsupported in their journey to healthier eating. With mindful guidance and a commitment to family wellness, Eated is here to make a meaningful impact on people’s lives.

This is just the beginning of their journey, but with Eated, Irene and Ray are determined to change the way people view healthy eating—one mindful bite at a time.